50 Years in the Making
After 50 years in business, as the family-owned company transitioned to their second generation, Innovations asked me to help them rediscovering their brand. Through market research and a study of their sales data, we understood who their clients truly are. And with that information, Innovations confidently reset and refocused on their core business: residential sales.
Innovations’ investment in their showrooms, in revisiting the grand residential showroom experience with a new archetype, was the physical outcome of their research and the resetting of their brand. I led the project, starting with Los Angeles, a new space with over 3,000 square feet in the Pacific Design Center. Designed as a welcoming, luxurious destination for designers and their clients, the space opens with a true reception entrance and moves into a series of intimate galleries that present Innovations’ products.
The first of five showrooms — new and redesigned — in a comprehensive nationwide renovation plan, the Lost Angeles showroom brings Innovations’ physical spaces in line with their brand: luxury residential and hospitality wallcovering.
