Going off the Grid
When Brentano launched their Grid Collection, I redesigned their Merchandise Mart showroom to play off the geometric patterns of the new textiles. Wrapping three walls of the small showroom in a graphic grid created the illusion of more space, and the fresh perspective gave clients a new experience. The bold graphics carried through a marketing campaign with postcards, ads, digital collateral and the centerpiece of the showroom — a pile of metallic puzzle cubes that matched the lead pattern exactly. A whimsical giveaway, the puzzle cubes and other creative details turned this beautiful installation into a cohesive showroom experience.