BDNY Debut
For their debut at BDNY, textile house Opuzen asked me to develop a shopping experience that would go beyond the typical trade show display with a few product highlights. I worked closely with the owners to design a booth that was inspired by the experience of a textile studio — a very clean, well-branded space with large studio tables, hanging rails and a library of Opuzen’s complete product offering. Beyond seeing and experiencing the brand, the booth invited people to interact with Opuzen’s products in a showroom-like setting.
