Designed for ROI
When Innovations decided to revisit their advertising campaign, their goals were clear. The new creative needed to 1) focus on product, 2) resonate with clients, 3) outperform the competition and 4) reduce costs. By putting Innovations’ wallcoverings front and center with beautifully curated and styled tabletop photography, my client saved significantly on the production of their ads, and the results evoked a positive response from the design community. Based on third party research, Innovations’ ad creative moved from one of the lowest performing in their product category to one of the highest, and over a third more readers planned to take action in response to seeing their ads than before. Overall, Innovations saw a much stronger return on their advertising investment.