Thomas Patrick Consulting.

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Analytics + Reporting

Numbers Don’t Lie

Successful sales strategies always come back to the numbers, and that is where I encourage my clients to start — by identifying and investing in appropriate analytics to drive sales. By analyzing trends both internally and externally (by territory, vertical market and product category, for example), my clients’ leadership teams have the information they need to optimize their departments for growth.

Reliable analytics also remove the emotion from sales management. In my experience, the most effective way to manage and motivate a sales team is through data. I work with companies and their executive leadership to establish consistent, organized and branded reporting on a monthly and annual basis. Sharing sales numbers and territory rankings in black and white not only helps with sales accountability, it also informs other salesforce development strategies.