The ‘X’
As an emerging brand, Concertex needed a bold aesthetic that would stand out in a very crowded textile market. To complement their existing logo and brand standards, I developed a secondary logo — “the X” — with woven lines representing their six products offerings: textiles, coated fabrics, wallcoverings, wall tiles, outdoor and acoustic solutions. This strong visual sets the X apart from softer textile logos and supports the line’s forward-thinking narrative.
