Tekloom Is…
The creators of Tekloom, an advanced textile technology fusing woven and coated fabrics, knew that the launch of their technology should be as bold as the innovation itself. Working with Pointe International, I developed a logo for Tekloom that would highlight the physical attributes of their technology, complement their corporate identity and, with a striking orange and gray color scheme, separate them from their competitors in the field.
From there, I designed the rest of the product launch: integration with their website, promotional videos, shipping boxes, fabric tabs and all of the other collateral needed to introduce Tekloom appropriately to the A+D community. The visuals and messaging went beyond industry norms to deliver the brand in memorable, inspiring and shareable ways.
