Colorful Experience
When Indiana Furniture moved to a new showroom in the Merchandise Mart, they seized the opportunity to reposition their physical brand and rethink the showroom experience. In an open plan, nothing is left to the imagination. In the showroom I designed, color-drenched rooms unfold as clients explore. Color bathing highlights Indiana Furniture’s products in a elevated way while drawing people through the space. Each room is an immersive experience with a unique function that reinvigorates clients at each turn (and prevents museum fatigue). A signature high-end hospitality scent and jazz playlist complete the holistic design for a one-of-a-kind, inspiring showroom experience.
