The Right Sampling
An effective go-to-market strategy supports both corporate goals and the needs of the client. In Brentano’s case, the line already had a very strong polyurethane offering, but their products were not effectively reaching architects and designers. By developing a thoughtful sampling tool (a polyurethane binder and cards with robust messaging) and placing it in the appropriate section of the resource library, I helped Brentano be recognized as a category leader and strengthen their polyurethane offering even more.
